The Home Depot
* Team members on this project: Sasha Gil, Sarah Lucisano, Meagan Figueroa, Michael McFarlane *
The Challenge
Design a mobile application that increases associate engagements with, and donations to, The Homer Fund.
3 Week Design Sprint
Initial Hypothesis
Associates are not as engaged with The Homer Fund because they lack a personal connection to the cause. If we design a simple and engaging mobile app, we can increase associate participation with, and donations to, The Homer Fund.
Research Goals
Competitive and Comparative Analysis
Interview Demographics
Interview Quotes
Affinity Mapping
Affinity Mapping Insights
Personas
Associate Journey with Current Website
The “WHY” Behind the Pivot
Key Problems Addressed in Solution
Solution
If we build a responsive Homer Fund website with an easy donation process, event planning support, impact stories, & a feature to enable cashless event donations, we expect to see increased engagement & donations that are sustained throughout the year.
