The Home Depot

* Team members on this project: Sasha Gil, Sarah Lucisano, Meagan Figueroa, Michael McFarlane *

* Team members on this project: Sasha Gil, Sarah Lucisano, Meagan Figueroa, Michael McFarlane *

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The Challenge

Design a mobile application that increases associate engagements with, and donations to, The Homer Fund.

3 Week Design Sprint

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Initial Hypothesis

Associates are not as engaged with The Homer Fund because they lack a personal connection to the cause. If we design a simple and engaging mobile app, we can increase associate participation with, and donations to, The Homer Fund.

 

Research Goals

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Competitive and Comparative Analysis

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Interview Demographics

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Interview Quotes

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Affinity Mapping

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Affinity Mapping Insights

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Personas

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Associate Journey with Current Website

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The “WHY” Behind the Pivot

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Key Problems Addressed in Solution

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Solution

 

If we build a responsive Homer Fund website with an easy donation process, event planning support, impact stories, & a feature to enable cashless event donations, we expect to see increased engagement & donations that are sustained throughout the year.

Initial Sketches

 
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Wireframes

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First Round of Usability Testing

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Iterations

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Second Round of Usability Testing

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Iterations

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Responsive Website Mockup

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Desktop Home Page Mockup

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Plan Event Wireflow

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Associate Journey with Responsive Website

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